creative / brand / strategy
Musely
At Musely, I led brand and creative strategy across every touchpoint- paid, organic, lifecycle, influencer, and PR. I built a distinct, high-converting visual and verbal identity that spanned 20+ prescription treatments, each with its own product story and patient journey. From launching national campaigns to rewriting subject lines that made patients feel seen, I scaled growth while keeping the brand human.
GTM strategy, content production, ad creative, rebrands, emails, partnerships- you name it, I did it
(and so, so much more. Let's talk about it!).
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Selected Paid Social - Static (concept, product photography, & design):
National Commercial (Casting, Planning, Directing, Graphics)
UI Design (Content, Product Photography & Copy)
Selected Paid Social - Video
