work
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creative / brand / strategy
Musely
At Musely, I led brand and creative strategy across every touchpoint- paid, organic, lifecycle, influencer, and PR. I built a distinct, high-converting visual and verbal identity that spanned 20+ prescription treatments, each with its own product story and patient journey. From launching national campaigns to rewriting subject lines that made patients feel seen, I scaled growth while keeping the brand human.
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GTM strategy, content production, ad creative, rebrands, emails, partnerships- you name it, I did it
(and so, so much more. Let's talk about it!).
creative / social / print & digital
Innerest Beauty
Developed calendar and executed content for paid & organic for eight brands spanning essentially every platform. Designed diverse marketing content, including blogs, email, digital and print promotional materials, trade show displays, and advertisements.
brand / socials / email
Excuse My Frank
Excuse My Frank is a skincare brand that- just like a great friend- is honest. I was tasked with pinpointing a brand voice along with a social media content strategy, while leading daily content production for Instagram, Facebook, Pinterest, and Tiktok.
brand / social / print & digital
SoloVegan
SoloVegan is a skincare brand focused on providing organic, vegan skincare for tweens and teens. I had the pleasure of leading the creative team on product development, packaging design, PDQ design, and social media strategy across nearly all channels, including Instagram, TikTok, Pinterest, and Facebook.
brand / socials / web design / packaging
Eat Gold Organics
Eat Gold Organics is a line of fair-trade, organic, vegan chocolate that is infused with nootropics and adaptogens. In addition to advising on content and brand strategy, completed a complete website redesign and created a set of content deliverables that spanned across the entire product line.
brand / social / print & digital
Wild Child Party
The goal at Wild Child Party was create a cohesive brand voice and align the already impressive social media presence with the new marketing goals focusing on increasing online sales while implementing strong influencer partnerships. In addition to managing all social media platforms, I solidified the brand guidelines and created a GIF package to utilize in IG stories.
brand / socials / promo collateral
City of Long Beach
Long Beach Reentry Week is a series of events in Long Beach, CA that are put on to help formerly incarcerated people be reintegrated into the community. For this client, I was tasked with creating a cohesive brand identity for the event, including a logo and a design system for creating marketing materials.