Led creative team
responsible for brand's strategy, communication,
lifecycle and omnichannel digital marketing initiatives. Crafted compelling and brand-aligned social content and email campaigns establishing a distinct voice and fostering audience engagement. Created and implemented go-to-market and creative strategies for the
successful launch of new products. Developed monthly sale plans and effectively coordinated team efforts to ensure task adherence across all channels during campaign lifespan. Assisted in leading complete rebrand including website, packaging, and campaign design.